Selected work

STRATEGY INTO STORIES.
FEATURED PROJECT / 01

QISS.

BRAND STORY · REELS · INTERVIEW

One brand.
More than one way to tell its story.

More from QISS

THREE MORE PERSPECTIVES
QISS / THE CASE STUDY

A brand story.
A public debut.

Bringing QISS to its audience through product imagery, film, social content, media coverage and a live launch.

CLIENT
QISS
PROJECT
Brand launch
YEAR
2024
QISS haircare product collection on a stone display
QISS / PRODUCT COLLECTION
01 / THE APPROACH

Build the story.
Then bring it to life.

The campaign connected the founder’s perspective with the product collection. Brand films and reels introduced QISS online, while media coverage and a live event gave the launch a wider public presence.

Film productionSocial contentProduct imageryLaunch eventMedia coverageDigital advertising
02 / THE CAMPAIGN JOURNEY

Nine months. One launch.

  1. JANPreparation
  2. MARFounder film
  3. APRBrand film
  4. MAYReels & social media
  5. AUGEvent preparation
  6. 29 SEPLaunch day
QISS campaign portrait with the product collection
CAMPAIGN PORTRAIT
03 / THE CREATIVE

Give the brand
a human voice.

A founder interview, a brand story and short-form reels gave the campaign different ways to introduce QISS—from the people behind the brand to the products themselves.

Explore the films above ↑
04 / THE EXPERIENCE

From screen
to shared experience.

The Rome Garden · 29 September
A launch with product modelling, a photobooth, guests of honour and live hair demonstrations.

The Rome Garden launch venue prepared with purple event lighting
THE ROME GARDEN / LAUNCH SETTING
Models presenting QISS products at the launch
PRODUCT PRESENTATION
Live hair demonstration on the QISS launch stage
LIVE DEMONSTRATION
QISS launch guests gathered at the branded photobooth
A MOMENT TOGETHER / QISS LAUNCH
05 / IN THE MEDIA

The story travelled.

Coverage documented in the campaign presentation included:

06 / THE REPORTED RESULTS

Attention,
in numbers.

Campaign totals reported by Viento.

3M+Campaign video plays
10K+Campaign link clicks
June 2024 snapshot — two individual posts
Post datePeople reachedVideo playsLink clicksAd spend
23 Jun 2024163,942271,920714RM 1,348.80
27 Jun 2024141,070215,392809RM 936.18

Headline campaign totals supplied by Viento. The table shows a separate two-post snapshot from the QISS Launching Process presentation (June 2024), with RM 2,284.98 in combined ad spend. Video plays are not unique viewers.

QISS × VIENTOYour next launch starts here ↗
CASE STUDY / 02BEAUTY & WELLNESS · 2023

SpaConcept

The feeling of Bali.
Closer to home.

BRAND STORY · FILM · LAUNCH
Four guests holding SpaConcept branded signs and product props
01 / THE IDEA

Make everyday care
feel like a ritual.

Inspired by founder Kenny Lai’s experience of Bali’s spas, SpaConcept brings skin care, body care and home fragrance into one world of self-care. The launch story connected that inspiration with the products people could bring home.

Brand storytellingCreative productionLaunch planningSocial content
SpaConcept campaign model holding a skincare product against a pink background
02 / THE LAUNCH STRATEGY

A story to believe in.
A product to experience.

The proposal organised the launch around four connected parts: story, product, offer and launch. Founder-led storytelling established the idea; product content introduced the range; a phased rollout connected awareness with trial.

  1. 01

    Story

    Introduce the founder’s inspiration and the brand’s point of view.

  2. 02

    Product

    Make the collection and its sensory character tangible.

  3. 03

    Offer

    Plan entry points for discovery, sampling and trial.

  4. 04

    Launch

    Sequence pre-launch storytelling, launch activity and follow-up content.

03 / THE FILMS

A world you can
step into.

Six films. From the brand’s story
to the energy of launch day.

Brand film

Open video in Drive ↗
04 / THE COLLECTION

Colour. Texture.
A sense of escape.

Explore the full catalogue ↗
SpaConcept skincare, body care and home fragrance collection with tropical flowers
Pink SpaConcept skincare catalogue spread with botanical product photography
SKIN CARE / FRANGIPANI
Lilylight skin and body care collection in the SpaConcept catalogue
SKIN & BODY / LILYLIGHT
SpaConcept home fragrance diffuser catalogue spread
HOME / FRAGRANCE
05 / IN THE PRESS

A little Bali.
A wider conversation.

Explore the launch coverage.

01Kosmo02Ruby03Utusan TV04Galaksi Media05Malaysianews TV06Utusan Malaysia07KL HYPE08Suara Merdeka09Edisi 9
PORTFOLIO / 0320TH ANNIVERSARY GALA · 2024

AIK HUAT

Because
of you.

Twenty years of building together.
One evening to recognise the people behind it.

WATCH ALL SIX VIDEOS ↓
07 DECEMBER 2024
MARRIOTT HOTEL, PUTRAJAYA
THE WORK BEFORE THE EVENING

An event begins
long before the doors open.

For Aik Huat’s 20th anniversary, the preparation connected brand storytelling, guest engagement, visual identity and event production around one message: Because Of You.

01 / EVENT PREPARATION

Every detail.
One shared message.

01

The story before the script

The founder-film preparation called for archive photographs, company milestones, early business footage and location recce. Interview prompts explored the company’s beginnings, turning points and lessons from the team.

02

An identity for the occasion

The “Because Of You” theme guided anniversary identity development, moodboards and applications across invitations, appreciation cards, posters, banners and bunting.

03

The invitation to belong

Guest engagement planning connected physical invitations, WhatsApp, social countdowns and in-store materials. Gifts, appreciation messages and foyer activities extended the theme beyond the stage.

04

The room behind the show

The preparation covered sound, lighting, LED screens, live feed, photography and video. Floor plans, crew responsibilities and the programme flow aligned the guest experience with the stage production.

THE DESIGN PREPARATION

A theme that carries
through every detail.

Selected artwork and planning materials
from the anniversary presentation.

Aik Huat 20th anniversary Because Of You identity in blue and gold
ANNIVERSARY IDENTITY / BECAUSE OF YOU
Aik Huat gala dinner invitation design for 7 December 2024
INVITATION DESIGN
Blue and gold Aik Huat appreciation card design
APPRECIATION CARD
Blue anniversary T-shirt design concept
ANNIVERSARY T-SHIRT CONCEPT
Aik Huat anniversary promotional banner artwork
PROMOTIONAL BANNER
Putrajaya Ballroom layout showing the planned stage and table arrangement
VENUE PREPARATION / BALLROOM LAYOUT
02 / PLANNING THE EVENING

From first arrival
to final applause.

The proposed running order connected hospitality, company storytelling, the logo launch and appreciation with live performances and CSR activity.

  1. Staff standby
  2. Networking & foyer experiences
  3. March-in & grand opening
  4. Corporate film, founder story & logo launch
  5. Founder’s address
  6. Live performances
  7. Auction & CSR
  8. Dinner close
03 / THE COMPLETE FILM COLLECTION

The stories.
The people. The evening.

Four films and two event reels.
Select a title to watch.

NOW SHOWING / 01

Event highlights

The anniversary evening, captured on film.

Open video in Drive ↗
AIK HUAT × VIENTOLet’s plan your next milestone ↗
CASE STUDY 04 / REBRANDING

AlphaV.
A new identity.
Built to move forward.

Brand strategy & identity · Automotive parts

AlphaV brand guidelines book with its navy, red and automotive visual identity
THE IDENTITY SYSTEM / ALPHAV AUTO PARTS
THE BRAND

From individual touchpoints
to one recognisable brand.

AlphaV supplies automotive air-conditioning parts. This rebranding project brings its identity together through a structured visual system — connecting the brand mark, colour, typography and everyday applications.

The result is a practical design language documented in a 25-page corporate identity guide, giving the brand a consistent foundation across print, product and physical spaces.

Corporate identityBrand guidelinesBrand applications
01 / THE FOUNDATION

Distinctive by design.
Consistent in use.

A geometric animal-head mark, assertive typography and a navy-and-red palette give AlphaV its visual character. The guide defines how these elements work together, from logo construction to background treatments.

AlphaV logo construction and geometric brand mark from the identity guideExplore the logo construction ↗AlphaV colour specifications featuring navy blue, red, white and blackExplore the colour system ↗
02 / THE BRAND IN HAND

Every detail.
One identity.

Business cards bring the visual system into a personal touchpoint, pairing clear contact information with the brand’s graphic language and automotive context.

Front and back of AlphaV business cards, showing brand graphics and the company premises
BUSINESS CARD APPLICATION
03 / ACROSS THE BUSINESS

A system that travels.

The guidelines extend the identity to packaging, catalogues, uniforms, signage, social media and merchandise.

AlphaV product packaging application from the brand guidelinesProduct packaging ↗AlphaV product catalogue application from the brand guidelinesProduct catalogue ↗
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